A shot of my sketch work for the CURT custom knives logo. From the start, the goal was to keep it clean and simple, to unify the logomark and the logotype as one unit, rather than having them exist as two separate pieces. Clean, simple, sharp.
There were about seven sheets of sketch work in all, but this is the one where I figured it out. I kept going a few pages after this one, but I kept coming back to the sketch circled below—That's usually a sign that something is working, so I put a little more focus on it and sketched out the two variations beside it. I had several other ideas that were usable, but this one just seemed to click.
In a way, it serves as an exclamation point within the logo itself. The easy stuff is the hardest to find.
Kody Chamberlain - firstname.lastname@example.org