Logo design

Spotted this great photo from ALL ABOUT BOOKS AND COMICS this morning on Twitter. As a comic creator, nothing is more inspiring than seeing a fresh batch of comics on the shelf on a Wednesday.

Looking a little closer at the photo, it's actually a prime example of why our industry should focus as much on logo design as we do on cover art. Unlike novels or movie posters, our industry tends to rack titles in a way that protects the book from folding or slumping with humidity, and that means much of the book is hidden from casual buyers. Almost none of the artwork on these covers is visible to buyers, so if your logo doesn't communicate to the audience, they'll ignore the book completely. In short, your logo might be the only thing they'll ever see.